What it is: A targeted hydration, exfoliation and radiance package by Ammuri for dull, dehydrated or tired-looking skin. What it does: Exfoliates dead skin cells, floods skin with deep moisture and restores a healthy luminous glow with a simple 4-step routine. Who it's for: Anyone whose skin looks flat, fatigued or lacking radiance who wants visible results fast.🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guaranteeWhat's Included in Your Dull Skin & Radiant Glow Bundle Organic Arabica Coffee Scrub Face Mask — Natural exfoliating scrub that buffs away dead skin cells, stimulates circulation and instantly reveals brighter, smoother skin Hyaluronic Acid & Vitamin C Anti-Ageing Serum — Dual-action serum that floods skin with deep hydration while brightening and protecting against free radical damage Nourishing Facial Cream — Seals in moisture and restores the skin barrier for a plump, smooth and healthy glow Hydrating Treatment — Intensive hydration boost to revive dull, dehydrated skin and restore radiance Key Ingredients: Organic Arabica Coffee, Hyaluronic Acid, Vitamin C, AntioxidantsBest For: Dull, dehydrated or tired-looking skin; uneven tone, lack of radianceResults Timeline: Instant glow after first use; visible skin renewal in 2–4 weeksMade in: UK | Vegan: Yes | Cruelty-Free: Yes | Suitable for: All skin types🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guarantee
£89.99 £69.99
Reduces fine lines and renews skin texture with retinol 3.5%.What it is: This is a high-strength Retinol 3.5% face serum by Ammuri, formulated to deliver powerful anti-ageing benefits in a lightweight, fast-absorbing formula. What it does: It targets fine lines, wrinkles, and uneven skin texture, promoting cell renewal and a smoother, more youthful complexion with nightly use. Who it's for: Suitable for all skin types, particularly those looking to address visible signs of ageing and improve overall skin tone and firmness.🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guaranteeExperience the Power of High Volume Retinol with Ammuri SkincareDiscover the transformative power of Ammuri High Volume Retinol Serum 3.5%. This anti ageing face serum is crafted to rejuvenate and revitalize your skin. It is perfect for those seeking youthful radiance.The lightweight formula absorbs quickly. It delivers moisture deep into the skin, leaving it soft and supple.Frequently Asked QuestionsHow long does retinol take to work?Most people notice improvements in skin texture and tone within 4–6 weeks. Visible reduction in fine lines typically takes 3–6 months of consistent nightly use.Can I use retinol every night?Start 2–3 times per week to allow your skin to adjust, then increase to nightly use after 4–6 weeks.Do I need to use SPF when using retinol?Yes — daily SPF 30 or higher is essential. Apply retinol in the evening only.Key Ingredients: Retinol 3.5%Best For: Fine lines, wrinkles, uneven skin texture, early-to-mid signs of ageingHow to Use: Apply to clean skin every evening; always follow with SPF 30+ the next morningResults Timeline: Improved texture in 4–6 weeks; visible wrinkle reduction in 3–6 monthsSize: 30ml | Made in: UK | Vegan: Yes | Cruelty-Free: Yes🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guarantee
£19.99
Firmness, Rebuilt From WithinThe Ammuri Peptide Anti-Ageing Serum with Matrixyl 3000 is a gentle yet powerful daily treatment designed to support the skin's structural proteins — collagen and elastin — from the inside out. Formulated for those who want meaningful anti-ageing results without the sensitivity associated with stronger actives, this serum works quietly and consistently to visibly smooth fine lines, improve firmness, and restore a more youthful-looking complexion.Suitable for morning and evening use. The ideal companion to your Retinol routine.Key Benefits Visibly reduces the appearance of fine lines and wrinkles with consistent use Supports improved skin firmness and elasticity over time Promotes collagen synthesis for a more structured, resilient complexion Deeply hydrating without heaviness or greasiness Gentle enough for daily use — morning and evening Suitable for sensitive skin and those new to anti-ageing actives Who This Serum Is ForFormulated for those experiencing: Early to established fine lines, particularly around the eyes, mouth, and forehead Loss of skin firmness or a feeling of skin laxity Skin that has lost its bounce or resilience Those seeking a gentle, daily anti-ageing treatment Those using Retinol in the evening who want a complementary morning treatment Sensitive skin types looking for effective anti-ageing without irritation Suitable for all skin types. Safe for use from your late 20s onwards as a preventative measure.Ingredient SpotlightMatrixyl 3000 (Palmitoyl Tripeptide-1 & Palmitoyl Tetrapeptide-7)One of the most studied peptide complexes in skincare, Matrixyl 3000 works by signalling the skin to produce more collagen and repair the extracellular matrix. Clinical studies have shown it can visibly reduce the depth of wrinkles and improve skin firmness with consistent use. It is gentle, well-tolerated, and highly compatible with other actives.Argireline (Acetyl Hexapeptide-3)Often referred to as a topical alternative to more invasive treatments, Argireline works by relaxing the facial muscles responsible for expression lines. With regular use, it helps visibly soften the appearance of dynamic wrinkles around the eyes and forehead.Hyaluronic AcidA multi-weight Hyaluronic Acid complex that hydrates at multiple skin depths — from the surface to deeper layers. It plumps the appearance of fine lines while maintaining skin comfort and barrier integrity throughout the day.Copper PeptidesNaturally occurring complexes that support wound healing, collagen production, and antioxidant defence. Copper Peptides help the skin maintain its structural integrity and support a firmer, more even-toned appearance over time.Vitamin E (Tocopherol)A fat-soluble antioxidant that protects the skin from free radical damage and supports the skin barrier. It works synergistically with peptides to enhance overall skin resilience and comfort.Texture & FeelThe Peptide Anti-Ageing Serum has a silky, water-light texture that absorbs instantly without residue. It layers beautifully beneath moisturiser and SPF, making it the perfect first active step in your morning routine. Non-greasy, non-sticky, and suitable for use under makeup.How To UseMorning Routine (AM) — Recommended Primary Application Cleanse and tone Dispense 3–4 drops onto fingertips Press gently into skin — focus on areas of concern such as forehead, eye area, and nasolabial folds Follow with your moisturiser Finish with SPF 50 Evening Routine (PM) — Optional Double cleanse Apply peptide serum If using Retinol, apply Retinol serum after the peptide serum has absorbed Follow with night moisturiser For best results, use consistently morning and evening for a minimum of 8–12 weeks.Results TimelineWeeks 1–2: Skin feels immediately more hydrated and plump. Fine lines appear softened due to improved hydration levels.Weeks 3–4: Skin texture begins to feel smoother and more refined. Early improvement in firmness becomes noticeable, particularly around the jaw and cheeks.Weeks 6–8: Visible reduction in the depth of fine lines. Skin looks more structured, lifted, and luminous.Long-term consistency: Collagen support compounds with continued use. Skin maintains improved firmness and resilience, with a visibly more youthful appearance at the 3–6 month mark.Complete Your Anti-Ageing RoutineFor optimal results, pair with: Ammuri 24-Hour Retinol 5% Serum — use in the evening to complement this serum's daytime collagen support with accelerated cell renewal overnight Ammuri Vitamin C Day Cream SPF 50 — essential daily protection that shields skin from UV damage and prevents further signs of ageing The most effective anti-ageing routines combine peptides for structural support, Retinol for cell renewal, and SPF for daily protection. Together, they form a complete, science-backed approach to younger-looking skin.Frequently Asked QuestionsCan I use this serum alongside Retinol?Yes — and we actively recommend it. Use this Peptide Serum in the morning and your Retinol serum in the evening for a complementary day-and-night anti-ageing routine. They work on different mechanisms and enhance each other's results.Is this suitable for sensitive skin?Yes. Peptides are among the most well-tolerated actives in skincare. This serum has been formulated without common irritants and is suitable for daily use on sensitive skin types.When should I start using a peptide serum?Peptide serums can be introduced from the late 20s as a preventative measure. The earlier you support collagen production, the more resilient your skin remains over time.Can I use this under makeup?Yes. The lightweight, fast-absorbing texture makes it ideal for use under makeup. Allow 60 seconds for full absorption before applying moisturiser and SPF.How is this different from the Retinol Serum?Retinol works by accelerating cell turnover and is best used in the evening due to UV sensitivity. Peptides work by signalling collagen production and are gentle enough for morning use. Together, they address ageing from two complementary angles.Our Promise 🇬🇧 Developed in the UK 🐰 Cruelty-free — never tested on animals 🔬 Science-backed formulation with clinically studied actives 🌿 Free from unnecessary fillers and harsh irritants ✨ Dermatologist-inspired — formulated with skin health at its core At Ammuri Beauty, we believe the best skincare is built on science, not promises. Every product is developed with purpose — transparent, effective, and kind to your skin.
£24.99 £22.99
Deeply hydrates, plumps fine lines, and brightens dull skin.What it is: This is the Ammuri Hydroboost Anti-Ageing Serum, a powerful formula combining 5% Hyaluronic Acid, 30% Vitamin C, green tea, and jojoba oil for intensive hydration and brightening. What it does: It deeply hydrates, plumps fine lines, brightens dull skin, and protects against environmental damage for a visibly more youthful and radiant complexion. Who it's for: Ideal for all skin types, particularly those with dehydrated, dull, or ageing skin who want a multi-tasking serum for daily use.🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guaranteeKey Ingredients: Hyaluronic Acid 5%, Vitamin C 30%, Green Tea Extract, Jojoba OilBest For: Dehydration, dull skin, fine lines, uneven skin tone, environmental damage, all skin typesHow to Use: Apply a few drops to clean skin daily; follow with moisturiser and SPF 30+ in the morningResults Timeline: Instant hydration boost; brighter, plumper skin in 2–4 weeksMade in: UK | Vegan: Yes | Cruelty-Free: Yes | Suitable for: All skin types🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guarantee
£14.99
What it is: A curated Essential Oils Gift Set by Ammuri, featuring a selection of pure aromatherapy oils for relaxation, wellbeing, and natural home fragrance. What it does: It supports relaxation, stress relief, and mood enhancement through the natural power of aromatherapy. Who it's for: Perfect as a gift or personal treat for anyone who enjoys natural wellness, aromatherapy, or creating a calming home environment.🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guarantee 🌿 Pure essential oils for aromatherapy and relaxation 🎁 Beautifully presented — ideal as a gift 💧 Suitable for diffusers, baths, and massage 🇬🇧 Made in the UK • Cruelty-Free • Vegan Best For: Relaxation, stress relief, aromatherapy, giftingHow to Use: Add a few drops to a diffuser, bath, or dilute with a carrier oil for massageMade in: UK | Vegan: Yes | Cruelty-Free: Yes🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guarantee
£29.99 £12.99
🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guarantee✨ Your Complete Radiance Routine — All in One SetMeet the Ammuri Complete Brightening Skincare & Beauty Set — a curated 6-piece routine engineered to brighten, hydrate, protect, and renew your skin from the very first use.🧴 What's Inside Your Set Mattify Cleanser (100ml) — Niacinamide, Aloe Vera, Rosemary, Tea Tree & Milk Protein. Exosome Brightening & Hydration Booster (30ml) — Kojic Acid, Vitamin C & Alpha Arbutin. Intense Brightening Cream – Exosome Hydro-Glow (109ml) — Kojic Acid, Mandelic Acid & Alpha Arbutin. Broad Spectrum Vitamin C Moisturiser SPF 50+ (50ml) — UV protection plus Vitamin C brightening. 24K Gold Collagen Peel Off Mask (60g) — Anti-wrinkle, anti-acne, anti-toxin luxury mask. Ammuri Derma Roller — Boosts absorption of all serums and creams, stimulates collagen. Key Ingredients: Kojic Acid, Alpha Arbutin, Vitamin C, Niacinamide, Mandelic Acid, 24K Gold CollagenBest For: Hyperpigmentation, dark spots, dullness, uneven skin tone, dehydrationResults Timeline: Visible brightening from first use; significant pigmentation reduction in 6–12 weeksMade in: UK | Cruelty-Free: Yes | Suitable for: All skin types🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guarantee
£104.99 £79.99
What it is: This is an Ammuri Adjustable 6-in-1 Microneedle Derma Roller Kit, featuring interchangeable titanium heads for face, body, scalp, and delicate areas. What it does: It boosts collagen production, reduces fine lines, acne scars, and uneven texture, enhances serum absorption, and supports scalp circulation for healthier-looking hair. Who it's for: Suitable for beginners and experienced users alike, ideal for anyone wanting a versatile, professional-quality microneedling tool for comprehensive skin and hair care at home.🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guaranteeAmmuri 6-in-1 Adjustable Derma Roller – Professional Microneedling Kit for Face, Body & Scalp 💎 6-in-1 Versatility – interchangeable heads for face, body, scalp, and delicate areas 🌿 Collagen Boosting – helps reduce fine lines, acne scars, and uneven skin texture 💇♀️ Supports Hair Regrowth – stimulates blood circulation on the scalp ✨ Enhances Serum Absorption – micro-channels allow active ingredients to penetrate deeper 🧴 Safe & Hygienic – comes with a disinfecting tray for easy sterilisation What's Included: 1200-needle roller (body), 720-needle roller (face & neck), 300-needle roller (eyes & nose), Nano head (serum infusion), Silicone cleansing brush, Disinfection containerMade in: UK | Cruelty-Free: Yes | Suitable for: All skin types, face, scalp and body🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guarantee
£19.99
What it is: This is the Ammuri Biotin Haircare Set, a 2-step system including an anti-hair loss shampoo and a strengthening hair growth serum powered by biotin, caffeine, keratin, and herbal DHT blockers. What it does: It reduces hair fall and breakage, strengthens hair from root to tip, improves scalp health, and supports the appearance of thicker, fuller hair over time. Who it's for: Designed for both men and women of all hair types experiencing thinning, shedding, or hair loss who want a natural, sulfate-free daily haircare routine. 🌿 Herbal DHT Blockers help reduce hair thinning & shedding 💧 Biotin-enriched serum strengthens hair from root to tip 🧴 Gently cleanses scalp buildup to promote growth 👨👩 Suitable for both men and women — all hair types 🇬🇧 Made in the UK – sulfate-free, cruelty-free formula Thicker, healthier-looking hair starts here — with Ammuri's Biotin Haircare Set combining an anti-hair loss shampoo and intensive serum treatment.What's Included: Anti-Hair Loss Shampoo + Strengthening Hair Growth SerumBest For: Hair thinning, shedding, breakage, all hair typesMade in: UK | Sulfate-Free: Yes | Cruelty-Free: Yes🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guarantee
£54.99
The Foundation of a Healthier Hair RoutineThe Ammuri Biotin Shampoo is a daily-use hair care treatment formulated for those experiencing thinning hair, reduced density, or a scalp that needs rebalancing. Enriched with Biotin, DHT-blocking botanicals, and scalp-nourishing actives, this shampoo works at the root — quite literally — to support the conditions needed for thicker-looking, healthier hair over time.This is not a one-wash miracle. It is the first, essential step in a considered hair health routine.Key Benefits Supports the appearance of thicker, fuller-looking hair with consistent use Helps create a healthier scalp environment conducive to hair growth Gently cleanses without stripping natural oils or moisture Helps reduce the appearance of hair thinning over time Strengthens the hair shaft to reduce breakage and improve resilience Suitable for daily use on all hair types Who This Shampoo Is ForFormulated for those experiencing: Noticeable hair thinning or reduced density Excessive hair shedding during washing or brushing A scalp that feels imbalanced, oily, or lacking vitality Fine or limp hair that lacks volume and body Those seeking a gentle, daily-use solution as part of a hair health routine Suitable for men and women. Safe for colour-treated hair. Suitable for all hair types including fine, normal, and thick hair.Ingredient SpotlightBiotin (Vitamin B7)A water-soluble B vitamin that plays a key role in keratin production — the structural protein that makes up the hair shaft. Biotin supports the hair's natural strength and resilience, helping to reduce breakage and support the appearance of thicker, healthier-looking hair with consistent use.DHT-Blocking Botanical BlendDihydrotestosterone (DHT) is a hormone linked to hair follicle miniaturisation and thinning. This shampoo contains a carefully selected blend of botanicals known for their ability to help inhibit DHT activity at the scalp, supporting a healthier follicular environment over time.Niacin (Vitamin B3)Supports improved scalp circulation, helping to deliver nutrients more effectively to the hair follicle. Improved blood flow to the scalp is associated with a more nourished follicular environment and improved hair vitality.Argan OilA lightweight, nutrient-rich oil that conditions the hair shaft without weighing it down. Argan Oil helps improve shine, manageability, and overall hair texture while protecting against environmental damage.Saw Palmetto ExtractA well-studied botanical extract used in hair care for its ability to support DHT inhibition at the scalp. Saw Palmetto is widely regarded as one of the most effective natural ingredients for supporting hair density and reducing thinning.Texture & FeelThe Biotin Shampoo has a rich, creamy lather that cleanses thoroughly without stripping. It rinses clean, leaving hair feeling soft, light, and refreshed at the root. Hair feels noticeably more manageable after each wash, with improved texture and body over time.How To UseDaily Hair Routine Wet hair thoroughly with warm water Apply a generous amount of shampoo to the scalp and roots Massage gently with fingertips for 60–90 seconds — this stimulates scalp circulation and enhances active absorption Work through the lengths of the hair Rinse thoroughly with cool or lukewarm water Follow with the Ammuri Hair Growth Serum for enhanced results For best results, use daily or at least 4–5 times per week. Consistency is essential for visible improvement in hair density and scalp health.Results TimelineWeeks 1–2: Scalp feels cleaner, more balanced, and refreshed after each wash. Hair feels softer and more manageable.Weeks 3–4: Reduction in visible hair shedding during washing. Hair begins to feel stronger and less prone to breakage.Weeks 6–8: Noticeable improvement in hair density and volume. Hair looks and feels thicker at the root.Long-term consistency: With continued use, the scalp environment remains balanced and supportive of healthy hair growth. Results are cumulative — the longer you commit, the more significant the improvement.Complete Your Hair Growth RoutineFor optimal results, pair with: Ammuri Hair Growth Serum — apply directly to the scalp after washing to deliver targeted actives to the follicle between washes Ammuri Biotin Haircare Set — the complete shampoo and serum system for a fully considered hair health routine A shampoo alone can only do so much. Pairing it with a leave-in scalp serum significantly enhances results by delivering actives directly to the follicle without rinsing.Frequently Asked QuestionsHow often should I use this shampoo?For best results, use daily or at least 4–5 times per week. The active ingredients work cumulatively — consistent use is key to visible improvement in hair density and scalp health.Is this suitable for colour-treated hair?Yes. The formula is gentle enough for colour-treated hair and will not strip or fade colour with regular use.Can both men and women use this shampoo?Yes. The formula has been developed for both men and women experiencing hair thinning or reduced density. The DHT-blocking botanicals are beneficial for both.How long before I see results?Most customers notice reduced shedding and improved scalp comfort from weeks 3–4. Visible improvement in hair thickness and density typically becomes apparent from week 6–8 with consistent daily use.Should I use a conditioner alongside this shampoo?A lightweight conditioner applied to the mid-lengths and ends (avoiding the scalp) can be used alongside this shampoo. Avoid applying conditioner directly to the scalp as this can reduce the effectiveness of the active ingredients.Our Promise 🇬🇧 Developed in the UK 🐰 Cruelty-free — never tested on animals 🔬 Science-backed formulation with clinically studied actives 🌿 Free from unnecessary sulphates and harsh stripping agents ✨ Dermatologist-inspired — formulated with scalp and hair health at its core At Ammuri Beauty, we believe hair health begins at the scalp. Every product in our hair range is developed with purpose — no overclaiming, no shortcuts, just considered formulation designed to make a real difference.
£29.99 £24.99
What it is: This is a professional Eyelash Extension Shampoo and Lash Brow Cleansing Kit by Ammuri, including a gentle 50ml shampoo, mascara wand, and precision brush. What it does: It safely removes makeup, dirt, and oils from lash extensions without damaging the adhesive, helping to prolong lash lifespan and maintain hygiene. Who it's for: Essential for anyone with eyelash extensions who wants to keep their lashes clean, full, and long-lasting with a gentle, vegan-friendly daily cleansing routine.🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guaranteeThe kit includes a gentle 50ml shampoo, expertly formulated to cleanse without damaging delicate extensions. It effectively removes makeup, dirt, and oils, preserving the adhesive's strength and prolonging lash lifespan. Alongside the shampoo, you'll find a mascara wand and a precision brush to distribute the shampoo evenly and gently detangle lashes.What's Included: 50ml Lash Shampoo, Mascara Wand, Precision BrushBest For: Eyelash extensions, lash hygiene, gentle daily cleansingHow to Use: Apply a small amount to lashes using the brush, rinse gentlyMade in: UK | Vegan: Yes | Cruelty-Free: Yes🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guarantee
£9.99
Brightens complexion, fades dark spots, and boosts collagen daily.What it is: This is a potent Vitamin C face serum by Ammuri, combining 30% Vitamin C with hyaluronic acid for a powerful brightening and anti-ageing treatment. What it does: It boosts collagen production, fades dark spots, reduces fine lines, and delivers a visibly brighter, more even, and hydrated complexion. Who it's for: Ideal for all skin types, particularly those wanting to improve radiance, even out skin tone, and reduce early signs of ageing with a daily serum.🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guaranteeDiscover the transformative power of Ammuri Skincare's Vitamin C serum for glowing skin. This potent blend combines 30% Vitamin C with hyaluronic acid to deeply hydrate and brighten. Each drop delivers antioxidants and essential nutrients to boost collagen production, reducing signs of aging.Key Ingredients: Vitamin C 30%, Hyaluronic AcidBest For: Dull skin, dark spots, fine lines, uneven skin tone, collagen loss, dehydrationHow to Use: Apply a few drops to clean skin daily; follow with moisturiser and SPF in the morningResults Timeline: Brighter, more radiant skin in 2–4 weeks; visible dark spot fading in 6–12 weeksMade in: UK | Vegan: Yes | Cruelty-Free: Yes | Suitable for: All skin types🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guarantee
£14.99
What it is: This is a Natural Hair Oil by Ammuri, a 50ml blend of nourishing botanical oils formulated to support scalp health and reduce the appearance of hair thinning. What it does: It nourishes the scalp, strengthens hair from root to tip, reduces breakage, and promotes the appearance of thicker, healthier-looking hair with regular use. Who it's for: Ideal for anyone experiencing hair thinning, dryness, or scalp concerns who wants a natural, lightweight oil to complement their hair care routine.🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guarantee 🌿 Natural botanical oil blend for scalp nourishment 💪 Strengthens hair from root to tip and reduces breakage 💧 Lightweight formula — absorbs without greasiness 🇬🇧 Made in the UK • Cruelty-Free • Vegan Key Ingredients: Natural botanical oilsBest For: Hair thinning, dry scalp, breakage, all hair typesHow to Use: Apply to scalp and lengths 2–3 times per week; massage in and leave for at least 30 minutes or overnight before washingSize: 50ml | Made in: UK | Vegan: Yes | Cruelty-Free: Yes🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guarantee
£16.99
What it is: This is a 3-pack of Ammuri High Strength Retinol 4% Plus Anti-Ageing Serum, formulated with Retinol, Hyaluronic Acid, Niacinamide, MSM, and botanical extracts for comprehensive skin renewal. What it does: It reduces wrinkles, fine lines, dark spots, and hyperpigmentation, stimulates collagen production, improves skin firmness and texture, and promotes a brighter, more youthful complexion. Who it's for: Ideal for anyone with mature or ageing skin who wants a high-potency retinol serum in a value 3-pack for consistent, long-term anti-ageing results.Ammuri High Strength Retinol Plus 4% Anti-Ageing Serum is expertly formulated to target the most visible signs of ageing. Combining 4% Retinol with nourishing actives including MSM, Hyaluronic Acid, Niacinamide, Olive Oil, Rosehip, Tea Tree, Lavender, Dandelion, Geranium, and Horsetail to restore radiance and firmness.Targets: Wrinkles, fine lines, dark spots, hyperpigmentation, acne, uneven tone, loss of firmness.Size: 3 x 30ml | How to Use: Apply in the evening to clean skin. Always use SPF during the day when using retinol.Made in: UK | Cruelty-Free: Yes | Suitable for: All skin types🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guarantee
£39.99
What it is: This is a professional-grade Titanium Derma Roller System by Ammuri, featuring 540 micro needles designed for safe at-home microneedling. What it does: It stimulates collagen production, improves skin texture, reduces fine lines and acne scars, and enhances the absorption of skincare products. Who it's for: Ideal for anyone wanting to improve skin firmness, reduce signs of ageing, or boost the effectiveness of their existing skincare routine at home.🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guaranteeEnhance Your Beauty with the Titanium Derma RollerDiscover the ultimate at-home skincare tool with the Ammuri Skincare Derma Roller 540 Micro Needle Roller. This high grade titanium derma roller transforms your skincare routine into a spa-like experience. Enhance your skin's texture with this carefully crafted tool that features 540 micro needles.The high grade titanium derma roller is designed to boost your skin's natural glow. These precise needles gently exfoliate, promoting healthy skin while enhancing the efficacy of your skincare products.Tool Type: Professional-grade Titanium Microneedling Roller | Needle Count: 540 micro needlesBest For: Collagen stimulation, fine lines, acne scars, skin texture, boosting serum absorptionHow to Use: Roll gently over clean skin before applying serums; use 1–2 times per weekResults Timeline: Improved texture and radiance from 4–6 weeks of consistent useMade in: UK | Cruelty-Free: Yes | Safe for home use: Yes | Suitable for: All skin types🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guarantee
£19.99 £9.99
What it is: This is a Collagen Peptide Serum by Ammuri, powered by Matrixyl 3000 to stimulate collagen production and support skin firmness. What it does: It reduces fine lines and wrinkles, improves skin elasticity, deeply hydrates, and brightens the complexion for a more youthful and radiant appearance. Who it's for: Suitable for all skin types, ideal for anyone wanting to boost collagen levels, firm the skin, and achieve a smoother, more luminous complexion.🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guaranteeDiscover the power of the Matrixyl 3000 Serum by Ammuri Skincare. Formulated with cutting-edge collagen peptides, this serum targets fine lines and wrinkles, supports skin elasticity, and delivers deep hydration without a greasy feel. The lightweight texture absorbs quickly, making it ideal for both men and women seeking a radiant glow.Key Ingredients: Matrixyl 3000, Collagen PeptidesBest For: Fine lines, wrinkles, loss of firmness, dull complexion, all skin typesHow to Use: Apply 2–3 drops to clean skin morning and/or evening; follow with moisturiserResults Timeline: Plumper, smoother skin in 4–6 weeks; visible firming in 2–3 monthsMade in: UK | Cruelty-Free: Yes | Suitable for: All skin types🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guarantee
£16.99
What it is: This is a high-strength Retinol 3.5% face serum by Ammuri, enriched with Hyaluronic Acid, Vitamin C, Vitamin E, Vitamin B3, and Aloe Vera for a comprehensive anti-ageing formula. What it does: It reduces fine lines, wrinkles, and dark spots, improves skin texture and tone, and deeply hydrates for a smoother, more even, and youthful complexion. Who it's for: Suitable for all skin types including sensitive skin, ideal for anyone wanting a potent retinol serum with added soothing and brightening benefits.🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guaranteeTransform your skincare routine with the Retinol Face Serum 3.5% High Strength 30ml from Ammuri Skincare. Infused with hyaluronic acid, this serum deeply hydrates your skin. The inclusion of Vitamin C amplifies radiance, while Vitamin E provides powerful antioxidant benefits. Vitamin B3 improves skin texture and tone, and Aloe Vera soothes the skin, making this serum suitable even for sensitive skin types.Key Ingredients: Retinol 3.5%, Hyaluronic Acid, Vitamin C, Vitamin E, Vitamin B3, Aloe VeraBest For: Fine lines, wrinkles, dark spots, uneven skin tone, sensitive skinHow to Use: Apply to clean skin in the evening; always follow with SPF 30+ the next morningSize: 30ml | Made in: UK | Cruelty-Free: Yes | Suitable for: All skin types including sensitive🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guarantee
£19.99
A high-performance brightening serum powered by four clinically recognised actives — designed to help visibly reduce the appearance of dark spots and support a clearer, more radiant complexion with daily use. 🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guarantee Delivery in 7 Working days Key Benefits ✨ Helps visibly reduce the appearance of dark spots and uneven pigmentation 🔬 Powered by Kojic Acid, Alpha Arbutin, Glutathione & Niacinamide 💧 Lightweight, fast-absorbing formula — suitable for daily use 🧪 Dermatologically tested • Vegan • Cruelty-Free 🇬🇧 Formulated & made in the UK Who Is This For? This serum is ideal for anyone experiencing dark spots, post-blemish marks, sun-induced pigmentation, or an uneven skin tone who wants a targeted, science-backed daily treatment. Suitable for most skin types including normal, combination, and oily skin. Those with very sensitive or reactive skin should patch test first. Key Ingredients Kojic Acid — A well-researched brightening active that helps reduce the appearance of pigmentation and dark spots Alpha Arbutin — A gentle yet effective ingredient that helps fade the appearance of blemishes and uneven tone Glutathione — A powerful antioxidant that supports a more even, radiant complexion Niacinamide (Vitamin B3) — Helps smooth skin texture, strengthen the skin barrier, and support natural radiance How To Use Step 1: Cleanse your face thoroughly and pat dry. Step 2: Apply 2–3 drops to fingertips and gently press into skin, focusing on areas of concern. Step 3: Allow to absorb fully before applying moisturiser. Step 4: Use morning and/or evening for best results. Always follow with SPF 50 in the morning. When Will I See Results? Week 1–2: Skin may feel smoother and more hydrated Week 3–4: A brighter, more refreshed appearance may begin to emerge Week 6–8: With consistent daily use, the appearance of dark spots may visibly reduce Week 10–12: More significant improvement in overall skin tone evenness with continued use Individual results vary. Consistent daily use and SPF protection are essential. Complete Your Brightening Routine This serum works best as part of a complete, layered brightening system. For best results, pair with: ☀️ Vitamin C Day Cream SPF 50 — Essential morning protection that brightens and shields against UV-triggered pigmentation 🧬 Exosome Brightening Booster Serum — Advanced evening treatment that supports skin renewal and barrier repair → View the Complete Brightening Routine — a step-by-step guide to fading dark spots and achieving an even, radiant complexion. → Learn what causes dark spots and realistic timelines for fading them Why Ammuri? 🇬🇧 Formulated & made in the UK 🧪 Dermatologically tested 🐰 Cruelty-free — never tested on animals 🌱 Vegan formula ✅ 30-day satisfaction guarantee Frequently Asked Questions Q: Can I use this serum every day?A: Yes. This serum is designed for daily use, morning and/or evening. Always follow with SPF in the morning. Q: Is this suitable for sensitive skin?A: Dermatologically tested and suitable for most skin types. Patch test 24 hours before first use if you have sensitive or reactive skin. Q: Can I use this with Retinol or Vitamin C?A: Yes — introduce one new product at a time. Vitamin C pairs well in the morning; use on alternate evenings if combining with Retinol. Q: Why do I need SPF with this serum?A: Brightening actives increase skin sensitivity to UV light. Without SPF, sun exposure can worsen pigmentation and counteract the serum's benefits. Learn more about why SPF is essential. 🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guarantee
£24.99
Firms skin, fades dark spots, and smooths wrinkles with retinol 3.5%.What it is: This is a high-strength Retinol 3.5% serum by Ammuri, designed for both men and women seeking a potent anti-ageing treatment in a 30ml bottle. What it does: It targets wrinkles, fine lines, dark spots, and acne while promoting skin renewal, improving texture, and delivering a smoother, firmer complexion. Who it's for: Suited to anyone wanting a powerful retinol serum that delivers visible anti-ageing results.🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guaranteeIntroducing Ammuri Skincare's high strength retinol serum, expertly formulated to transform your skin. This powerful anti-aging serum contains a potent 3.5% retinol concentration. It targets stubborn wrinkles, fine lines, and age spots, helping to reveal smoother, youthful skin.Key Ingredients: Retinol 3.5%Best For: Wrinkles, fine lines, dark spots, acne, uneven skin textureHow to Use: Apply to clean skin in the evening; always follow with SPF 30+ the next morningSize: 30ml | Made in: UK | Cruelty-Free: Yes | Suitable for: All skin types🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guarantee
£19.99
🎁 FREE GIFT OFFER: Buy 3 bottles of this shampoo and add the Ammuri Natural Hair Oil (50ml) to your cart — the Hair Oil becomes FREE automatically at checkout. No code needed!What it is: This is a natural, DHT-blocking shampoo by Pura d'or, formulated with 15 herbal extracts and essential oils to support healthier hair. What it does: It helps reduce hair thinning, strengthen hair from root to tip, and promote the appearance of thicker, fuller hair with regular use. Who it's for: Designed for men and women experiencing hair thinning or hair loss who want a gentle, natural, sulfate-free daily shampoo.🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guaranteePURA D'OR Hair Thinning Therapy ShampooAre you ready to experience the best solution to your toughest hair care problems? Introducing PURA D'OR Hair Thinning Therapy Shampoo, a product that started it all. This shampoo is manufactured in sunny Southern California and is dedicated to providing sustainable and friendly products that use renewable energy and recyclable packaging.Pura d'or Hair Thinning Shampoo Treatment: Your Solution for Thicker HairOur shampoo offers a natural solution to hair thinning. It is imbued with 15 DHT herbal extracts and essential oils to create healthier, thicker-looking hair. After 8 weeks of daily use, users show significantly less hair in the brush, thicker and healthier hair.BenefitsWith PURA D'OR, you can unlock the potential of your hair. Experience the power of our shampoo with active DHT blockers including He Shou Wu, Nettle Extracts, and Saw Palmetto that create healthier, thicker-looking hair. Our shampoo is enriched with exotic herbs and extracts like Cedarwood, Clary Sage, Hibiscus, Black Cumin Seed Oil, and Tea Tree that help strengthen hair from root to tip. Argan Oil heals damaged hair and protects it from heat and stripping out.Frequently Asked QuestionsWhat are DHT blockers and how do they help with hair thinning?DHT (dihydrotestosterone) is a hormone linked to hair follicle miniaturisation, which is one of the most common causes of hair thinning in both men and women. DHT-blocking ingredients like saw palmetto and nettle extract help reduce the impact of DHT on the scalp, supporting a healthier environment for hair growth over time.How long does it take to see results?Pura d'or recommends consistent daily use for at least 8 weeks to see visible results. Most users notice less hair shedding and improved hair texture within this period. Full results in terms of thickness and volume typically take 3–6 months.Can I use this shampoo every day?Yes. This shampoo is gentle enough for daily use. It's sulfate-free and formulated to cleanse without stripping the scalp's natural oils, making it suitable for regular washing.Is this suitable for both men and women?Yes. Hair thinning affects both men and women, and this shampoo is formulated to work for all genders.Can I use this alongside a conditioner or hair oil?Yes. For best results, follow with a nourishing conditioner and consider adding a scalp oil to your routine on non-wash days.Key Ingredients: 15 DHT-blocking herbal extracts, Saw Palmetto, Nettle Extract, He Shou Wu, Argan Oil, Tea Tree, Cedarwood, Hibiscus, Black Cumin Seed OilBest For: Hair thinning, hair loss, weak or brittle hair, scalp healthHow to Use: Use daily; lather, leave for 2–3 minutes, rinse thoroughlyResults Timeline: Reduced shedding in 8 weeks; thicker, fuller hair in 3–6 monthsFormula: Sulfate-Free | Suitable for: Men & Women | Cruelty-Free: Yes🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guarantee
£49.99 £19.99
What it is: This is a Lightening and Brightening Moisturiser Cream by Ammuri, formulated with Vitamin C, Kojic Acid, and Alpha Arbutin for daily use on face, body, and sensitive areas. What it does: It reduces the appearance of dark spots and uneven skin tone, brightens the complexion, and deeply hydrates without leaving a greasy residue. Who it's for: Suitable for all skin types and tones, ideal for anyone wanting a gentle daily moisturiser that also targets pigmentation and discolouration.🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guaranteeAchieve a smoother, more even-looking complexion with Ammuri Brightening Moisturiser — a gentle daily cream formulated for both face and body, including delicate areas like underarms and inner thighs. Helps reduce the appearance of dark spots and uneven tone Kojic Acid, Arbutin & Vitamin C support a brighter look Lightweight texture absorbs easily without residue Gentle enough for knees, elbows, underarms & inner thighs Made in the UK • For All Skin Types • Cruelty-Free Key Ingredients: Vitamin C, Kojic Acid, Alpha ArbutinBest For: Dark spots, uneven skin tone, hyperpigmentation, sensitive areasSize: 50g | Made in: UK | Cruelty-Free: Yes | Suitable for: All skin types🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guarantee
£21.99 £19.99
What it is: This is Ammuri's most powerful brightening serum, formulated with Kojic Acid, Alpha Arbutin, and Niacinamide to intensively target dark spots and pigmentation. What it does: It fades stubborn dark patches, acne scars, melasma, and discolouration on the face, neck, and body — including intimate areas — without harsh peeling. Who it's for: Designed for anyone with persistent pigmentation, dark spots, or uneven skin tone who wants a high-strength, gentle formula safe for all skin types and sensitive areas.🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guarantee ✨ Visibly reduces dark spots, scars & uneven pigmentation 🌸 Safe for face, underarms, bikini line & inner thighs 💧 Hydrating and gentle formula with brightening botanicals 🌿 Kojic Acid, Alpha Arbutin & Niacinamide powered blend ✅ Suitable for all skin tones & types Brighten stubborn dark areas and achieve an even skin tone with Ammuri Extreme Lightening Serum — our most powerful formula for pigmentation correction.Key Ingredients: Kojic Acid, Alpha Arbutin, Niacinamide (Vitamin B3)Best For: Stubborn dark spots, melasma, acne scars, pigmentation on face, neck, underarms, bikini line, intimate areasHow to Use: Apply daily to affected areas; always follow with SPF 30+ in the morningResults Timeline: Brighter skin in 2–4 weeks; visible spot fading in 6–12 weeksSize: 30ml | Made in: UK | Cruelty-Free: Yes | Suitable for: All skin types including sensitive🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guarantee
£24.99 £23.99
Renewal That Works Around The ClockThe Ammuri 24-Hour Retinol 5% Serum with Apple Stem Cell is a high-performance anti-ageing treatment formulated for those ready to take their skincare seriously. Combining one of dermatology's most studied actives — Retinol — with the regenerative potential of Apple Stem Cell technology, this serum works continuously to support skin renewal, visibly reduce the signs of ageing, and restore a firmer, more youthful-looking complexion.This is not a quick fix. It is a long-term investment in your skin's future.Key Benefits Visibly reduces the appearance of fine lines and wrinkles with consistent use Supports skin cell renewal for a smoother, more refined texture Helps improve skin firmness and elasticity over time Promotes a more even skin tone and reduced appearance of dark spots Provides 24-hour hydration support without heaviness Enhances overall radiance and skin clarity Who This Serum Is ForFormulated for those experiencing: Early to established fine lines and wrinkles Loss of skin firmness or elasticity Uneven skin texture or rough surface Dullness and lack of radiance Dark spots or uneven skin tone related to ageing or sun exposure Those ready to introduce a clinically studied anti-ageing active into their routine Recommended for ages 30 and above, or earlier for those with advanced sun exposure history. Not recommended during pregnancy or breastfeeding.Ingredient SpotlightRetinol 5%One of the most extensively studied ingredients in skincare, Retinol is a Vitamin A derivative that accelerates skin cell turnover, stimulates collagen production, and visibly reduces the appearance of fine lines, wrinkles, and uneven skin tone. At 5%, this formulation delivers meaningful results while remaining suitable for regular use when introduced gradually.Apple Stem Cell ExtractDerived from a rare Swiss apple variety, Apple Stem Cell Extract is used in skincare for its ability to support the longevity of skin stem cells and promote a more youthful cellular environment. It works synergistically with Retinol to enhance the skin's natural renewal processes.Hyaluronic AcidA powerful humectant that draws moisture into the skin and helps retain it throughout the day and night. Its inclusion counterbalances the potential drying effect of Retinol, keeping the skin comfortable and hydrated throughout the renewal process.Niacinamide (Vitamin B3)Supports the skin barrier, minimises pore appearance, and helps reduce redness and uneven tone. Niacinamide works in harmony with Retinol to enhance results while improving overall skin tolerance.PeptidesShort-chain amino acids that signal the skin to produce more collagen and elastin. Peptides complement Retinol's action by supporting structural skin proteins, contributing to improved firmness and resilience over time.Texture & FeelThe 24-Hour Retinol Serum has a smooth, fluid texture that absorbs quickly and evenly across the skin. It does not pill under moisturiser and leaves no greasy residue. Designed for evening use as the primary application, it can also be used in the morning when followed by SPF 50.How To UseEvening Routine (PM) — Primary Application Double cleanse to remove SPF and impurities Apply toner or essence if used Dispense 3–4 drops onto fingertips Press gently into skin — do not rub or drag Follow with a nourishing night moisturiser or facial oil Morning Routine (AM) — Optional Cleanse and tone Apply serum Follow with moisturiser Finish with SPF 50 — mandatory when using Retinol If new to Retinol, begin with evening use only, 3 nights per week. Gradually increase to nightly use as your skin builds tolerance over 4–6 weeks.Results TimelineWeeks 1–2: Skin may experience a brief adjustment period — mild dryness or sensitivity is normal as cell turnover increases. Hydration is key during this phase.Weeks 3–4: Skin texture begins to feel smoother and more refined. Early improvement in radiance and tone becomes visible.Weeks 6–8: Visible reduction in fine lines and improved skin firmness. Skin tone appears more even and luminous.Long-term consistency: With continued use, collagen support compounds and skin renewal deepens. The most significant anti-ageing results are seen at the 3–6 month mark and beyond.Complete Your Anti-Ageing RoutineFor optimal results, pair with: Ammuri Peptide Anti-Ageing Serum — use in the morning to complement Retinol's evening action with daytime collagen support Ammuri Vitamin C Day Cream SPF 50 — essential daily protection that shields skin from UV damage and prevents further signs of ageing Never skip SPF when using Retinol. UV exposure without protection will counteract your results and increase sensitivity.Frequently Asked QuestionsIs 5% Retinol suitable for beginners?If you are new to Retinol, we recommend starting slowly — use every third evening for the first two weeks, then every other evening, building to nightly use over 4–6 weeks. This allows your skin to build tolerance comfortably.Can I use this with other actives?Retinol pairs well with Hyaluronic Acid and Peptides. Avoid using alongside AHAs, BHAs, or Vitamin C in the same application to prevent irritation. Use Vitamin C in the morning and Retinol in the evening.Why is SPF so important with Retinol?Retinol increases the rate of skin cell turnover, which makes the skin more sensitive to UV radiation. Without daily SPF 50, you risk increased sun damage, sensitivity, and reversal of your anti-ageing progress.Can I use this during pregnancy or breastfeeding?No. Retinol is not recommended during pregnancy or breastfeeding. Please consult your healthcare provider for suitable alternatives during this time.How long until I see real results?Most customers notice improved texture and radiance from weeks 3–4. Visible reduction in fine lines typically becomes apparent from week 6–8 with consistent use. The most transformative results come with 3–6 months of commitment.Our Promise 🇬🇧 Developed in the UK 🐰 Cruelty-free — never tested on animals 🔬 Science-backed formulation with clinically studied actives 🌿 Free from unnecessary fillers and harsh irritants ✨ Dermatologist-inspired — formulated with skin health at its core Ammuri Beauty is built on the belief that effective skincare should be purposeful, transparent, and honest. Every product is developed with integrity — no overclaiming, no shortcuts, no compromise.
£39.99
Your essential morning step — a premium day cream combining broad-spectrum SPF 50 protection with antioxidant Vitamin C to shield, brighten, and nourish the skin in a single daily application. 🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guarantee Key Benefits ☀️ Broad-spectrum SPF 50 — protects against UVA and UVB radiation daily ✨ Vitamin C antioxidant complex — supports a brighter, more even complexion 💧 Lightweight, non-greasy formula — comfortable under makeup 🔒 Prevents UV-triggered pigmentation — essential for any brightening or anti-ageing routine 🇬🇧 Formulated & made in the UK • Cruelty-free • Dermatologically tested Why SPF 50 Is Non-Negotiable UV exposure is the single biggest driver of premature skin ageing, hyperpigmentation, and dark spots. Without daily SPF, every brightening and anti-ageing product you use is working against UV-triggered damage. This cream makes daily protection effortless — combining SPF 50 with active brightening in one step. → Learn why SPF is the most important skincare step you might be skipping How To Use Step 1: Apply as the final step of your morning skincare routine, after serum and moisturiser. Step 2: Apply generously to face, neck, and any exposed areas. Step 3: Reapply every 2 hours when outdoors or after swimming. Step 4: Use every morning without exception — including overcast days and when indoors near windows. Complete Your Routine This day cream is the essential morning anchor for both the Brightening and Anti-Ageing routines. Pair it with: For Brightening: 🧬 Exosome Brightening Booster Serum — Evening treatment targeting dark spots and uneven tone 🌟 Kojic Acid Brightening Serum — Targeted brightening active for daily use → View the Complete Brightening Routine For Anti-Ageing: 🌙 Retinol MAX 5% — Evening skin renewal treatment 🧬 Peptide Anti-Ageing Serum — Collagen-supporting evening serum → View the Complete Anti-Ageing Routine → Explore All Skincare Routines Why Ammuri? 🇬🇧 Formulated & made in the UK 🧪 Dermatologically tested 🐰 Cruelty-free — never tested on animals ✅ 30-day satisfaction guarantee Frequently Asked Questions Q: Can I use this as my only moisturiser?A: Yes — this cream moisturises and protects in one step, making it ideal as your sole morning moisturiser. Q: Do I need SPF if I’m indoors?A: Yes. UVA radiation penetrates glass and is present year-round regardless of weather. Daily SPF is recommended even when working from home. Q: Is this suitable for use with retinol?A: Absolutely — retinol increases photosensitivity, making SPF 50 every morning essential. This is the ideal morning companion to an evening retinol routine. Read our Retinol 101 guide. Q: Will this leave a white cast?A: No. This formula is designed for a lightweight, invisible finish suitable for all skin tones. 🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guarantee
£14.99
A targeted brightening cream designed to support a more even, radiant skin tone on sensitive and intimate areas — formulated with botanical actives and gentle enough for daily use. 🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guarantee Key Benefits ✨ Helps visibly reduce the appearance of dark areas on underarms, bikini line, inner thighs, knees & elbows 💧 Deeply hydrates while supporting a more even skin tone 🌸 Gentle, non-irritating formula — safe for sensitive and intimate skin 🌿 Powered by botanical brightening actives and skin-safe ingredients 🇬🇧 Made in the UK • Cruelty-Free • Suitable for all skin types Who Is This For? This cream is ideal for anyone who wants to support a more even, uniform skin tone in areas prone to darkening — including underarms, bikini line, inner thighs, knees, elbows, and other sensitive zones. Suitable for all skin types, including sensitive skin. Not recommended for use on broken or irritated skin. Key Ingredients Botanical Brightening Complex — A blend of plant-derived actives designed to help reduce the appearance of uneven pigmentation Skin-Safe Brightening Agents — Carefully selected to be effective yet gentle on delicate skin Hydrating Base — Supports skin softness and comfort with every application Texture & Feel A smooth, lightweight cream that absorbs quickly without leaving a greasy residue. Skin feels soft, comfortable, and hydrated immediately after application. How To Use Step 1: Cleanse the area thoroughly and pat dry. Step 2: Apply a small amount of cream to the targeted area and massage in gently using circular motions. Step 3: Allow to absorb fully before dressing. Step 4: Use consistently morning and/or evening for best results. Morning Routine Apply after cleansing. Follow with Vitamin C Day Cream SPF 50 on any exposed areas to protect skin from UV-induced darkening. Evening Routine Apply after cleansing. For enhanced results, layer with Exosome Brightening Serum first, allow to absorb, then apply this cream as the final step. ⚠️ SPF Reminder Sun exposure is one of the leading causes of uneven skin tone. For best results, always apply a broad-spectrum SPF 30+ to any exposed skin in the morning. We recommend pairing with our Vitamin C Day Cream SPF 50. When Will I See Results? Week 1–2: Skin may feel more hydrated and comfortable Week 3–4: Some customers begin to notice a more even appearance in targeted areas Week 6–8: With consistent daily use, visible improvement in skin tone uniformity is more likely Week 12+: Continued use supports long-term skin tone maintenance Results vary by individual. Consistent daily use is key. Always patch test before first use. Complete Your Routine This cream works best as part of a targeted brightening routine. Pair with: 🧴 Exosome Brightening Serum — Apply first as a targeted serum treatment for enhanced results ☀️ Vitamin C Day Cream SPF 50 — Essential morning protection to prevent further darkening 💡 Save when you buy the full routine — shop our Complete Routines. Frequently Asked Questions Why does skin darken in areas like underarms and the bikini line? Darkening in these areas is caused by a combination of factors: friction from clothing, shaving or waxing, hormonal changes, and post-inflammatory hyperpigmentation (PIH). Melanin production increases in response to these triggers, leading to a darker appearance over time. This cream is formulated to help address this melanin overproduction gently and consistently. Is this safe for sensitive skin? Yes. This formula is specifically designed to be gentle on sensitive and intimate areas. We always recommend a patch test on the inner arm for 24 hours before first use, particularly if you have reactive or allergy-prone skin. Can I use this on my face? This cream is formulated for body and intimate areas. For facial dark spots and hyperpigmentation, we recommend our Brightening Face Serum with Kojic Acid & Alpha Arbutin, which is specifically developed for facial skin. Can I use this immediately after shaving or waxing? We recommend waiting 24–48 hours after shaving or waxing before applying this cream. Freshly shaved or waxed skin is more sensitive and may react to active ingredients. Allow the skin to fully settle before resuming use. How long does one tube last? With regular daily use on targeted areas, a 50g tube typically lasts 4–6 weeks depending on the number of areas being treated. Can I use this while pregnant or breastfeeding? We recommend consulting your GP or midwife before use during pregnancy or breastfeeding, as a precautionary measure. Do I need to use SPF with this cream? Yes — particularly on any exposed areas. UV exposure is a primary driver of skin darkening. Without daily SPF protection on exposed skin, results will be slower and less consistent. We recommend our Vitamin C Day Cream SPF 50 for morning protection. Why Ammuri? 🇬🇧 Formulated & made in the UK 🐰 Cruelty-free — never tested on animals 🌿 Free from harsh bleaching agents ✅ 30-day satisfaction guarantee 🔒 Secure, fast UK delivery 🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guarantee
£29.99 £24.99
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