Descripción
Renewal That Works Around The Clock
The Ammuri 24-Hour Retinol 5% Serum with Apple Stem Cell is a high-performance anti-ageing treatment formulated for those ready to take their skincare seriously. Combining one of dermatology's most studied actives — Retinol — with the regenerative potential of Apple Stem Cell technology, this serum works continuously to support skin renewal, visibly reduce the signs of ageing, and restore a firmer, more youthful-looking complexion.
This is not a quick fix. It is a long-term investment in your skin's future.
Key Benefits
- Visibly reduces the appearance of fine lines and wrinkles with consistent use
- Supports skin cell renewal for a smoother, more refined texture
- Helps improve skin firmness and elasticity over time
- Promotes a more even skin tone and reduced appearance of dark spots
- Provides 24-hour hydration support without heaviness
- Enhances overall radiance and skin clarity
Who This Serum Is For
Formulated for those experiencing:
- Early to established fine lines and wrinkles
- Loss of skin firmness or elasticity
- Uneven skin texture or rough surface
- Dullness and lack of radiance
- Dark spots or uneven skin tone related to ageing or sun exposure
- Those ready to introduce a clinically studied anti-ageing active into their routine
Recommended for ages 30 and above, or earlier for those with advanced sun exposure history. Not recommended during pregnancy or breastfeeding.
Ingredient Spotlight
Retinol 5%
One of the most extensively studied ingredients in skincare, Retinol is a Vitamin A derivative that accelerates skin cell turnover, stimulates collagen production, and visibly reduces the appearance of fine lines, wrinkles, and uneven skin tone. At 5%, this formulation delivers meaningful results while remaining suitable for regular use when introduced gradually.
Apple Stem Cell Extract
Derived from a rare Swiss apple variety, Apple Stem Cell Extract is used in skincare for its ability to support the longevity of skin stem cells and promote a more youthful cellular environment. It works synergistically with Retinol to enhance the skin's natural renewal processes.
Hyaluronic Acid
A powerful humectant that draws moisture into the skin and helps retain it throughout the day and night. Its inclusion counterbalances the potential drying effect of Retinol, keeping the skin comfortable and hydrated throughout the renewal process.
Niacinamide (Vitamin B3)
Supports the skin barrier, minimises pore appearance, and helps reduce redness and uneven tone. Niacinamide works in harmony with Retinol to enhance results while improving overall skin tolerance.
Peptides
Short-chain amino acids that signal the skin to produce more collagen and elastin. Peptides complement Retinol's action by supporting structural skin proteins, contributing to improved firmness and resilience over time.
Texture & Feel
The 24-Hour Retinol Serum has a smooth, fluid texture that absorbs quickly and evenly across the skin. It does not pill under moisturiser and leaves no greasy residue. Designed for evening use as the primary application, it can also be used in the morning when followed by SPF 50.
How To Use
Evening Routine (PM) — Primary Application
- Double cleanse to remove SPF and impurities
- Apply toner or essence if used
- Dispense 3–4 drops onto fingertips
- Press gently into skin — do not rub or drag
- Follow with a nourishing night moisturiser or facial oil
Morning Routine (AM) — Optional
- Cleanse and tone
- Apply serum
- Follow with moisturiser
- Finish with SPF 50 — mandatory when using Retinol
If new to Retinol, begin with evening use only, 3 nights per week. Gradually increase to nightly use as your skin builds tolerance over 4–6 weeks.
Results Timeline
Weeks 1–2: Skin may experience a brief adjustment period — mild dryness or sensitivity is normal as cell turnover increases. Hydration is key during this phase.
Weeks 3–4: Skin texture begins to feel smoother and more refined. Early improvement in radiance and tone becomes visible.
Weeks 6–8: Visible reduction in fine lines and improved skin firmness. Skin tone appears more even and luminous.
Long-term consistency: With continued use, collagen support compounds and skin renewal deepens. The most significant anti-ageing results are seen at the 3–6 month mark and beyond.
Complete Your Anti-Ageing Routine
For optimal results, pair with:
-
Ammuri Peptide Anti-Ageing Serum — use in the morning to complement Retinol's evening action with daytime collagen support
-
Ammuri Vitamin C Day Cream SPF 50 — essential daily protection that shields skin from UV damage and prevents further signs of ageing
Never skip SPF when using Retinol. UV exposure without protection will counteract your results and increase sensitivity.
Frequently Asked Questions
Is 5% Retinol suitable for beginners?
If you are new to Retinol, we recommend starting slowly — use every third evening for the first two weeks, then every other evening, building to nightly use over 4–6 weeks. This allows your skin to build tolerance comfortably.
Can I use this with other actives?
Retinol pairs well with Hyaluronic Acid and Peptides. Avoid using alongside AHAs, BHAs, or Vitamin C in the same application to prevent irritation. Use Vitamin C in the morning and Retinol in the evening.
Why is SPF so important with Retinol?
Retinol increases the rate of skin cell turnover, which makes the skin more sensitive to UV radiation. Without daily SPF 50, you risk increased sun damage, sensitivity, and reversal of your anti-ageing progress.
Can I use this during pregnancy or breastfeeding?
No. Retinol is not recommended during pregnancy or breastfeeding. Please consult your healthcare provider for suitable alternatives during this time.
How long until I see real results?
Most customers notice improved texture and radiance from weeks 3–4. Visible reduction in fine lines typically becomes apparent from week 6–8 with consistent use. The most transformative results come with 3–6 months of commitment.
Our Promise
- 🇬🇧 Developed in the UK
- 🐰 Cruelty-free — never tested on animals
- 🔬 Science-backed formulation with clinically studied actives
- 🌿 Free from unnecessary fillers and harsh irritants
- ✨ Dermatologist-inspired — formulated with skin health at its core
Ammuri Beauty is built on the belief that effective skincare should be purposeful, transparent, and honest. Every product is developed with integrity — no overclaiming, no shortcuts, no compromise.
