Description
Maximum-strength retinol to help reduce the appearance of fine lines and support firmer-looking skin.
What it is: This is a maximum-strength Retinol 5% anti-ageing serum by Ammuri, formulated to deliver fast, visible results for mature or ageing skin. What it does: It helps reduce the appearance of fine lines, wrinkles, and dark spots, supports skin elasticity and firmness, and promotes a fresher, more radiant complexion with nightly use. Who it's for: Best suited for those with established signs of ageing who have already used retinol regularly and want a high-potency serum.
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- 🌙 Maximum-strength 5% retinol for established signs of ageing
- ✨ Helps reduce the appearance of fine lines, wrinkles & dark spots
- 🇬🇧 Made in the UK — Vegan & Cruelty-Free
- 💧 Lightweight serum texture — absorbs quickly, no greasy residue
- ✅ Use every evening; always follow with SPF the next morning
How To Use
Evening Routine (PM only)
- Cleanse thoroughly and pat skin dry
- Wait 10–15 minutes after cleansing before applying — this reduces potential irritation
- Apply 2–3 drops to fingertips and press gently into skin
- Follow with a nourishing moisturiser to support the skin barrier
- Apply SPF 50 the following morning without fail
Start with 2–3 nights per week and build to nightly use over 4–6 weeks as your skin adjusts.
Results Timeline
Weeks 1–2: Skin may feel slightly more sensitive as it adjusts to the retinol. This is normal and typically settles.
Weeks 3–4: Skin texture begins to feel smoother and more refined. Early signs of improved radiance.
Weeks 6–8: Visible improvement in the appearance of fine lines and skin firmness. Complexion looks more even and renewed.
Months 2–4: Significant visible reduction in deeper lines and wrinkles with consistent nightly use.
Complete Your Retinol Routine
For optimal results, pair with:
-
Ammuri Organic Aloe Vera Gel — apply before or after retinol to soothe and buffer the skin during the adjustment period
-
Ammuri Vitamin C Day Cream SPF 50 — essential morning protection; retinol increases UV sensitivity, making daily SPF non-negotiable
Frequently Asked Questions
Is 5% retinol suitable for beginners?
No. This is a maximum-strength formulation intended for those who have already built a tolerance to retinol. If you are new to retinol, we recommend starting with a lower concentration (0.5%–1%) and gradually increasing over several months. Using 5% retinol without prior tolerance can cause significant irritation, redness, and peeling.
What is retinol purging and should I be concerned?
Retinol purging is a temporary increase in skin cell turnover that can cause breakouts or flaking in the first 2–4 weeks of use. This is a normal physiological response — not an allergic reaction. It typically resolves as the skin adjusts. Reducing frequency to 2–3 nights per week can help manage this phase.
Can I use retinol with vitamin C?
We recommend using them at different times of day. Apply this retinol serum in the evening and use your Vitamin C products in the morning. Using both simultaneously can cause irritation and reduce the efficacy of both actives.
Why must I use SPF with retinol?
Retinol accelerates cell turnover, which temporarily makes the skin more sensitive to UV radiation. Without daily SPF 50, UV exposure can cause increased pigmentation, redness, and counteract the anti-ageing benefits of retinol. SPF is not optional — it is an essential part of any retinol routine.
Can I use retinol around my eyes?
The skin around the eyes is thinner and more sensitive. If you wish to use retinol in this area, apply a small amount carefully and monitor for irritation. Many dermatologists recommend using a dedicated eye cream alongside retinol to protect the delicate periorbital skin.
How long does one bottle last?
With nightly use of 2–3 drops, a 30ml bottle typically lasts 6–8 weeks.
Key Ingredients: Retinol 5% (maximum strength)
Best For: Established signs of ageing, deep wrinkles, fine lines, dark spots, loss of firmness
How to Use: Apply to clean skin every evening; always follow with SPF the next morning
Results Timeline: Texture & firmness improvement in 4–6 weeks; visible wrinkle reduction in 2–4 months
Made in: UK | Vegan: Yes | Cruelty-Free: Yes
🚚 Fast UK delivery • 🔒 Secure checkout • ✅ 30-day satisfaction guarantee
